“We saw a significant increase in the automatic approval rate of new users. Incognia was key to making this happen.”
Company Profile
Mobile app-based car rental marketplace providing short-term and monthly rentals, with 1M monthly active users (MAUs.)
The company ensured their platform converted as many new users as possible by automating its IDV flow with Incognia’s Location Verification solution.
With Incognia, the vast majority of new users only have to: Initiate account creation and provide a valid driver's license.
Incognia validates users instantly and automatically, so more good customers can access the platform and begin renting cars.
Incognia verifies users’ locations to identify fraud, which requires a more accurate and tamper-resistant method than traditional address verification solutions. A user’s address is cross-referenced across not just GPS and IP addresses, but also WiFi, Bluetooth, and Incognia’s consortium of over 200 million devices.
The marketplace was able to reduce manual document requests by 81%. They used the Incognia API to automatically verify 72% of new users and implemented the Incognia Webhook to verify an additional 9% of users by continuously reassessing their real-time location behavior and proactively alerting the company of changes in risk.
As a result, the car rental marketplace reduced their new user abandonment rate by 84% after implementing Incognia's solution.
